But if the menus and screens that you use to navigate the vast collection of shows on Netflix were confusing to use, then very few people would be using it.  From introducing POS machines for cashless transactions to the use of Artificial Intelligence for most of the tasks, Indian Railway Catering and Tourism Corporation (IRCTC) has taken several steps to modernize the Indian Railways. But do we recognize and appreciate the role of designers who play a vital role in making this technology easily accessible for us?I think we’re starting to.The more we become part of this digital world, the more such efforts will be necessary. So far so good, right? A pop-up message then comes onscreen that says something like "Are you sure you want to cancel this booking"? Beneath this are two options to click. In the physical world, we generally appreciate good design.Almost every weekend I travel by train on the Indian Railways network, so I tend to book a lot of tickets online.  

My parents and my brother’s family live on the other side of the planet, and the fact that I can interact with them through a video call and chat with them any time of day, is a miracle indeed. Maybe cancelling a booking is just a small thing in the larger scheme of the world, but there are many big dpi digital printing gaps that we witness on a daily basis.Even my parents who are in their early 70s do not utilize their smartphones as much as I do.For instance, a large number of people who watch television these days consume most of the entertainment on streaming services like Netflix or Amazon. More importantly, I think young people all over India are realizing how they can be part of this trend and start to harness their creative talents to become designers themselves and make this new world a better one, a more human one. And when we interface with the digital domain – which we do almost every second - we appreciate it if it is proficient enough to be accessed smoothly. Digitalization has not only made the process easier but has also reduced the unnecessary wastage of paper. When you go to cancel a booking online, you find the ticket you want to cancel, you select it, and you click the "Cancel" button. For sure, there are lots of technical experts – engineers, software programmers, coders, etc.Designers take something which is meant to be simply functional and make it more human- friendly.Do you see the problem here? Most people who have the word cancel on their brain will click on the "cancel" button first, without thinking.Companies all over the world, and especially in India, are putting lots of emphasis on making sure their products and services not only function well but feel good, too.This is what designers do. Neither have they recognized the potential of a smartphone in today’s high-tech world. With times the online booking process has undoubtedly gotten better. They know they’ve made the right choice to follow a creative career because they see how their work translates into good design, good products, and a good environment for people. Over the last ten years, I’ve been doing this weekly travel.